Kinder + Sport is an international social responsibility program of the Ferrero Group, which aims to bring joy of movement in the life of each child. In Mexico, we have activated in more than 150 housing units in CDMX and some schools in San José Iturbide, Guanajuato, reaching around 390,000 people. It is a strategy that has been developed together with the client (Ferrero) since 2014 and we have been increasing both the number of activation-goals, and the number of rooms-schools units.